The New Sustainable Burkini Brand on The Block

The burkini! It’s been around for some time and has always served a functional purpose – to keep a lady looking modest on the beach, in a hot tub, or even at a local swimming pool. These days, ladies are wanting more than just a functional modest swimming costume. It needs to be cute too! Fun and cute aren’t typically words that come to mind when thinking of modest swimwear or burkinis, until now…

We are Pretty Sassy Lady. A new UK boutique fashion-forward sustainable swimwear brand for modest ladies. Aiming to be a bit more fun and on-trend than your average modest swimwear brand, we keep it classy and sassy, but leave out the trashy! Our swimming costumes make ladies ooze self-confidence, they’re extremely comfortable, and slim fit to avoid drag resistance whilst swimming.

Our burkini swimwear is just a little different. Made up of two key pieces – a long sleeve rash vest and skirted swim leggings that sit seamlessly together. We prefer to call our burkinis Modest Swimwear Co-ord Sets. Why you ask? Our swimwear is for everyone regardless of religious beliefs or culture, so we’d rather not put a label it.

For those who prefer to wear just the rash vest or the skirted swim leggings, that’s ok too – both can be bought separately from our online store.

Wave Block Collection

Introducing our Wave Block collection. Inspired by urban surf style, this collection is all about a laid-back feminine design with dramatic colour block panelling for a sporty, sassy on-trend surf look. Salty hair, suntans and comfort all go hand in hand with this look, and depending on how you style it, glam it up with gold hooped earrings, a fedora, and some cat-eye sunglasses.

Our swimwear fabric is cool to the touch, making it perfect to wear in heatwave weather conditions, and warmer climates. It’s also quick drying – you won’t be dripping for long.

Currently available in three colourways – Black and Pink, Aqua and Navy and Navy and Pastel Pink.


Pretty Sassy Lady Wave Block Collection - Modest Swimwear Burkinis (Burquini)

(Image copyright of Pretty Sassy Lady)


Sustainability is more important than ever. We are not fast fashion. We’re a small independent business making small changes, but we start as we mean to go on. All our swimwear is made from high-quality sustainable Italian fabrics containing ECONYL® yarn, a 100% regenerated nylon fibre made from waste that would otherwise pollute the Earth such as fishing nets, and other nylon waste. 

Our swimwear is also ultra-chlorine resistant, has excellent UV protection, sun creams and oils resistant, compression fit, super soft, flexible and all-round fantastic!

We love it! Do you?


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