WE PLANT TREES WITH EVERY ORDER🌲

  • MODEST SWIMWEAR

  • Sustainable Co-ord Sets & Swim Separates Designed for Classy Gals!
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  • AIRPORT COLLECTION

  • NEW IN! Travelwear! Relax and stay comfy in our custom-made loungewear
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MODEST SWIMWEAR

Sustainable Co-ord Sets & Swim Separates Designed for Classy Gals! SHOP NOW

AIRPORT COLLECTION

NEW IN! Travelwear! Relax and stay comfy in our custom-made loungewear SHOP NOW

WHO WE ARE

We're an ethical and sustainable slow fashion swim brand for modest gals. Lovely to e-meet you! Need help? Drop us a line through our socials or email.

TRENDING

AIRPORT COLLECTION

New In! Travel comfy in our new range of loungewear -t-shirts, hoodies, joggers and more. CUSTOM MADE - Just for you.

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RECYCLED BIKINI TOPS

New In! Recycled padded bikini tops with exclusive prints and introductory pricing. Perfect for wearing under our rash vests. CUSTOM MADE - Just for you

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2-PIECE SWIM CO-ORD SETS

Discover our bold swim fits. Our sets are breathable, UPF 50+, chlorine resistant. made from 78% recycled fabrics and provide full coverage.

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SWIM & GYM LEGGINGS

Our popular 2-in-1 skirted swim leggings and gym leggings are back in stock! 100% squat proof, compression technology, chlorine resistant and UPF 50+

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Featured

ZERO-WASTE MANUFACTURING

Custom-made collections (no over production), plant trees with every order, create local UK made collections, and use recycled fabrics

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Press reviews

We think covering up never looked so good.

Women's Fitness Magazine

What better way to embrace year-round swimming than with a bright and bold coordinated set from sustainable swimwear brand, Pretty Sassy Lady?

Top Sante Magazine

@rehanaxyasmin

@hopejourneys_

@carina_birrell

@the_travelette

Customer Reviews

Perfect swimwear for my Spa break. Arrived just in time for my Spa break. Looked good on, performed good. Lovely flattering style. Really pleased with service and garment

Trustpilot Review

The most comfortable burkini I’ve tried! Can’t love my new swimsuit enough, I’ve tried several before but I could immediately tell the quality of the one from Pretty Sassy Lady was far superior... For a hijabi traveller a swimsuit is such an important piece of clothing but not always easy to find a good one - glad I don’t have to look anymore!

Trustpilot Review

I received my rash vest really quickly… I received my rash vest really quickly and loved the colours and quality. I wore it in the sea that afternoon and it definitely kept the chill out more. Thank you

Trustpilot Review

A great buy! I have the black and pink swimsuit and I love it! I've recently had a baby and was a bit paranoid about going swimming but this modest outfit was perfect - it fits really well, looks amazing and makes me feel super confident! A great buy!

Trustpilot Review

Practical and pretty 😊Practical, looks nice and perfect for this newbie wild swimmer. Also love that it’s eco-friendly 💚

Trustpilot Review

OUR GUARANTEES